The U.S. Air Force Recruits Ad Agency

Article Abstract:

With recruitment diminishing and ranks thinning, the Randolph Air Force Base near San Antonio, Texas, bid out for an advertising contract. It would choose between the agency finalists, the Bozell Group a unit of True North Communications Inc. and GSDandM, a unit of Omnicom Group Inc., its advertising, recruiting and public affiars commands.

Omnicom Group Inc., OMC, Public relations, True North Communications Inc., TNO, Recruiting and enlistment

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DoubleClick likely will be broken up

Article Abstract:

Online advertising company DoubleClick Inc. has retained investment bank Lazard Freres to help it find a buyer. The company, which thrived during the late 1990s and encountered trouble when the Internet boom subsided, has since diversified its business and now consists of a combination of operations that will probably not suit any one buyer. Consequently, the likelihood exists that DoubleClick will be broken up and sold piecemeal.

Investment Banking and Securities Dealing, Acquisitions & mergers, Forecasts, trends, outlooks, Investment Banking, Management dynamics, Computer and Data Processing Services, Security brokers and dealers, Securities & Commodities Services, Securities, Commodity Contracts, and Other Financial Investments and Related Activities, Management, Mergers, acquisitions and divestments, Investment banks, Forecasts and trends, Company acquisition/merger, Computer services industry, Information technology services industry, Securities industry, Market trend/market analysis, Internet/Web advertising, Internet advertising, DoubleClick Inc., Company business management, Lazard Freres & Company L.L.C.

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Nike switches China ad account to Wieden in blow to WPP Unit

Article Abstract:

Nike Inc. of the United States has switched its marketing leader in China to Wieden and Kennedy Inc. also of the United States. The deal is in anticipation of a marketing blitz heralding the Beijing Olympic Games of 2008. The American athletic shoe giant earns approximately half of it's global revenue ($13.74 billion for 2005 fiscal year) from overseas markets.

China, Foreign operations, Marketing procedures, Alliances, partnerships, Licensing/Sales Agreements, Footwear, except rubber, not elsewhere classified, Nike Inc., Cooperative agreement for product marketing, Athletic shoe industry, NKE, Wieden and Kennedy Inc., Marketing agreements

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