Nissan makes Web key component
Article Abstract:
Nissan Canada Inc is integrating Internet promotion with print and television advertisements for the introduction of its 2001 Xterra sport- utility vehicle (SUV) in Oct 23, 2000. The campaign will include 'wild postings' of 2x3-ft posters at construction sites in Montreal, Toronto and Vancouver. The print creative will run in urban weeklies, while the 30-sec television commercial will be aired on specialty television. Consumers can win the SUV by joining a contest on the automaker's Web site.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Virgin Music tries viral marketing
Article Abstract:
Virgin Music Canada is using an unusual marketing campaign, which its marketing manager terms as 'viral marketing,' for heavy-metal band Tool. The record company will supply five fans of the band, who subscribe to Watch magazine, with downloadable song samples, graphics and information about a new band called A Perfect Circle. The latter band also has the lead singer of Tool as its member. Virgin wants the fans to spread the word about Tool's new album on online chatrooms and Web sites.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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MSN goes global to bring it home
Article Abstract:
Microsoft Canada has launched a six-month print and TV campaign for MSN.ca touting the portal as a safe haven on the World Wide Web. The ad campaign, done in both French and English, features four TV spots showing people who are in the wrong place. For instance, there are Las Vegas showgirls at the ocean, punk rockers in an opera house and sumo wrestlers in an art gallery. The ads use Simon and Garfunkel's 'Homeward Bound' as the background song.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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