No bargain

Article Abstract:

Woolco Department Stores' 1993 case involving the advertisement of a product offers legal and practical lessons to marketers to avoid legal problems. Under the Competition Act, the retailer was sued for advertising a product at a discounted price that it was unable to supply in reasonable quantities. Woolco could have avoided the case, which lasted nearly seven years, by ensuring it had enough quantities in stock to satisfy potential demand and by evaluating what the possible demand for that product will be.

Woolco Department Stores

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When use of a trademark just isnEt cricket: Why a real estate developer canEt use a name linked to a local sporting club

Article Abstract:

A trademark is the symbol of the ownerEs reputation, it therefore cannot be allowed to be used by someone else, as this would surmount to infringement of his reputation. None of the arguments put forward by the ad agency, responsible for the name selection of the condo-project as oThe Cricket Club Townhouseso were able to hold fort in the court, when sued by the Toronto Cricket Skating and Curling Club, referred to by everyone as oThe Cricket Clubo for use of its name.

Land Subdivision and Land Development, Advertising agencies, Subdividers & Developers, Agencies, Subdividers and Developers, Real estate developers, Company legal issue, Cases, Cricket clubs, Trademark infringement

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Staying out of hot water

Article Abstract:

The author examines important legal aspects of direct marketing advertisement. Topics include laws governing intellectual property, trademarks, and corporate images.

Government regulation, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Licenses, Patents & Trademarks, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Trademark Programs, Company Identity PR, Laws, regulations and rules, Intellectual property, Advertising, Advertising campaigns, Corporate image, Trademarks

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