Nortel's brand fixer-upper

Article Abstract:

Lauren Flaherty, chief marketing officer of Nortel, talks about her reasons for joining the company after working for 26 years at IBM's marketing department. She provides details of the company's marketing program called Project Tornado. She also discusses the company's sponsorship of the Olympics.

Telephone and telegraph apparatus, Executive changes & profiles, Officials and employees, Telecommunications equipment industry, Northern Telecom Ltd., Marketing executives, Flaherty, Lauren

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Q&A

Article Abstract:

Creative director turned writer James Othmer discusses his work experiences. Othmer explains that his new book is about predictions in market trends.

United States, Authors, Writers, Othmer, James

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Where's the profit?

Article Abstract:

The creative marketing methods implemented by MDC Partners Inc. to combat its losses in 2006 are presented.

Sales, profits & dividends, Marketing procedures, Printing & Publishing, Commercial Printing, Marketing, Company sales and earnings, Company earnings/profit, Printing industry, Company marketing practices, Commercial printing industry, MDC Partners Inc., MDZ.A

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