Online access panels and tracking research: the conditioning issue

Article Abstract:

Past evidence on panel respondent conditioning is assessed and reviewed and conditioning issues relating to the use of online access panels for tracking studies ware examined. A pan-European study that tracks brand awareness, image and advertsing recall using same respondents to prove if conditioning is a significant factor is presented. Suggestions for panel management rules for eliminating negative conditioning effects and suggestions for future research are given.

United Kingdom, Usage, Internet, Conditioned response, Conditioned responses, Questionnaires, Panel analysis, Consumer research, Report

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The mind versus market share guide to brand equity

Article Abstract:

The possibilities of knowing the brand potential in different markets by using a single sample measure which is both conceptually meaningful and gives value to the management is presented by using Dick and Basu grid.

Market Research, Market Research & Product Development, Analysis, Brand identity

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Roots marketing: the marketing research opportunity

Article Abstract:

The effects of product's national identity on migrant consumers' preferences are presented.

United States, Forecasts, trends, outlooks, Marketing procedures, Administration of General Economic Programs, Research Findings, Immigrants, Import Labeling Regulations, Forecasts and trends, Market trend/market analysis, Consumer preferences, Rules of origin (International trade), Rules of origin

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