Opportunities everywhere

Article Abstract:

Speculations on the performance of the marketing industry in 2007 based on the results of the Marketing 2007 Outlook Survey are presented. Internet marketing and advertising expenditures are expected to increase.

Advertising expenditures, Internet marketing

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Battle of the bulge

Article Abstract:

Marketers in Canada being held responsible for childhood obesity problems due to advertising of junk food by them is discussed. The efforts of marketers to defend themselves from this allegation are discussed.

Public affairs, Advertising Activity, Ethics, Advertising, Beliefs, opinions and attitudes, Ethical aspects, Obesity in children, Childhood obesity, Marketing executives, Junk food, Junk foods

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Marketers of invention

Article Abstract:

The results of a survey of 226 marketers, which highlights the need for Canadian business enterprises to use more innovative marketing strategies, is discussed.

Marketing Management, Administration of Marketing

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