Sour grapes or fine whine
Article Abstract:
The latest ad campaign oRelax, itEs just a gameo for Canadian Hockey Association, designed by Palmer Jarvis DDB has met with major disapproval, voiced mainly by Don Cherry. Though the first set of ads of oRelaxo was good and well appreciated by all, the second series, though humorous are crossing the limits, which has put people off.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Who made this up?
Article Abstract:
The advertising strategies of political parties for elections and its influence on voters is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Positive on negative
Article Abstract:
The investments made by political parties for political campaigns through mass media are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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