Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey
Article Abstract:
The study reports a research program spanning a decade and a dozen countries, using an extended model of competing values of organizational culture first tested in Japan. It concluded that a significant difference exists across countries in the means of all of the variables under study, and these differences generally reflect characteristics of national cultures.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
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Choosing and upgrading financial services dealers in the US and UK
Article Abstract:
The financial services market of foreign exchange and bonds, in the US and the UK is studied to give a comparative analysis. The efficiency of marketing mix variables like the price, product and promotion in the business-to-business financial services dealers is considered.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
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