Triad lessons: generalizing results on high performance firms in five business-to-business markets
Article Abstract:
Research describing a comparison of the business-to-business relationships of firms in five different countries is presented. The study shows that common patterns of success emerge that transcend national and cultural differences.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The impact of location factors on the attractiveness and optimal space shares of product categories
Article Abstract:
Research describing the attractiveness of product categories in relation to their location within a store is presented. It is shown that optimal allocation of store space leads to significant increases in profitability.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Combining value and price to make purchase decisions in business markets
Article Abstract:
Research describing the methods of purchasing managers is presented. In particular the influences of product values and prices are examined and inducements to choose higher priced product offerings suggested.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Transparency and China's aspirations. Investors poise to pounce after Japan stock-market swoon. Freeing up Vietnam's stock market
- Abstracts: Hangover cure for space problems. Design of the times. Piano tower hits the right note with Livingstone
- Abstracts: Seeking future prosperity for the visual arts. A sense of spaciousness inside a Modernist shell. Danger man
- Abstracts: Consumer evaluations of brand extensions: further empirical results. Building models for marketing decisions: improving empirical procedures
- Abstracts: Advertising versus pay-per-view in electronic media. Development of optimal salesforce compensation plans for independent, complementary and substitutable products