OttawaEs AOR stunner
Article Abstract:
The Canadian media buying agency sector shocked everybody by a total boycott of the federal governmentEs request for proposal (RFP) to hire a new media agency. Difference of opinion regarding the content of the RFP, between the public works department and the Institute of Communications and Advertising, along with some bruised egos, prompted the members in taking this drastic step. Reconsideration and renegotiation between the two bodies should soon be done and the account given to the best qualified person.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Marketing right here, right now
Article Abstract:
Four well-known Canadian professors of marketing candidly discuss a panoply of ideas, issues, trends and opportunities related to the marketing industry. Nine companies that have adopted successful marketing campaigns and strategies are outlined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Implementation
Article Abstract:
The need for business enterprises to adopt effective supply chain management practices, in order to remain competitive, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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