P&G promotes its image

Article Abstract:

Procter & Gamble Co. (P&G), the US consumer-products giant, is promoting its image in China by airing two television spots for two months. The strategy of promoting the corporate name plays to the widespread belief among Chinese consumers that imported products are more beneficial than local brands. Yvonne Pei, spokeswoman for P&G said the spots are supposed to posit that the company is "more than a cold logo on the back of a product." The first TV spot shows a young man and woman fantasizing about the baby they are expecting, while the second features families and children using P&G products.

Comment:

Is promoting its image in China by airing 2 television spots for 2 months

China, Advertising, Article

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Focus shifts away from Asia: P&G suspends sales of Tampax in some markets

Article Abstract:

Procter and Gamble Co suspended the marketing of its Tampax brand tampons in Malaysia, Hong Kong and Singapore to focus on the restructuring of its tampon business, acquired in 1997 with the purchase of Tambrands Inc. Discontinuing the market of Tampax enables the company to integrate the Tambrands organization to the Procter and Gamble organization in the region. However, the company is still considering to relaunch the Tampax brand in these regions in the future.

Fruit and Vegetable Canning, Canned fruits and vegetables, Sanitary paper products, Sanitary Paper Product Manufacturing, Canned Fruits & Vegetables, Consumer goods industry, Canned foods, Paper products, Product discontinuation, Sanitary papers

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P&G promotes its image

Article Abstract:

Procter and Gamble Co (P&G) has recently launched two television advertisements in China in an effort to enhance the company's public image. The first television spot depicts a pair of couple expecting a new born baby and the other portrays family members using P&G products. P%G officials believe these advertisements would not only set forth a well-admired image for the company but also entice customers to purchase imported products.

Management, Advertising, Soap and cleaning agents industry, Corporate image

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