Parmalat wants to cream Kraft
Article Abstract:
Parmalat Canada has introduced a new flavored cream cheese in a bid to challenge Kraft Canada's dominant 73.1% market share in Canada. Parmalat's market share in the category is just 22.6%. Data from ACNielsen MarketTrack indicate that the cream cheese segment is worth C$118.7 million for the year ending Jan 29, posting a 6% increase from 1999. Parmalat will promote its new product, Lactantia Ultra Spreadable Cream Cheese, with advertising campaign conducted by Goodgoll Curtis.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Older skin gets J&J touch
Article Abstract:
The Johnson and Johnson brand of skin care products has introduced a line of moisturizers, body washes and skin cleansers aimed at the adult market. McNeil Consumer Products Co of Ontario, owner of the brand that is well- known for its baby products, targets women 20- to 30-years old with its Johnson and Johnson pH 5.5 product line. Print and transit advertisements have come out and television commercials are scheduled to be broadcast in the middle part of 2000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Viagra spot talks straight to men
Article Abstract:
Pfizer Canada has rolled out two new TV spots for Viagra, as part of the medication's unbranded print campaign. The 30-second spot will appear on network stations airing hockey games or hockey news coverage, while the 60-second spot will run during the day. The commercials feature a man who had just had a physical check-up but is uncomfortable divulging his impotence to the physician. Both spots were created by Toronto-based Taxi Advertising & Design.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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