Playing with perfection

Article Abstract:

Neilson Dairy, Natrel Inc., Dairyworld Foods and Parmalat Canada Inc., four milk manufacturers in Canada, are launching new plastic, rounded, and resealable milk bottles. The new packaging was aimed at providing a solution to mothers' problems regarding milk cartons not fitting into the cup holders of automobiles, which have become a reason why children opt to drink soft drinks instead of milk in automobiles. Neilson Dairy and Parmalat seek to launch their respective line of milk products packaged in plastic bottles. Natrel, on the other hand, launched in May 1998 its Hershey milkshake line and Moostache milk line after Dairyworld Foods introduced in April 1998 its Milk 2 Go product line.

Fluid Milk Manufacturing, Packaging, Consumer Attitudes, Packaged Whole Milk, Natrel Inc., Whole milk, Dairyworld Foods, Neilson Dairy, Parmalat Canada Inc., Hershey, Milk 2 Go, Moostache

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CSBs revamped for younger demo

Article Abstract:

Canada Investment and Savings is changing its strategy on the Canada Savings Bonds (CSB) to appeal to the younger generation, while at the same time maintaining the interest of the core 50-plus market. The company will allow customers to purchase a new Canada Premium Bond, which has the security of a CSB as well as a higher interest rate. In addition, CSBs, which previously were purchased only during the fall, will still be available until March. The change was prompted by the clamor of younger investors for an upgrade of CSBs and will be complemented by a $5.3-million fall 1998 ad, made by Vickers & Benson.

Commercial Banks, Commercial Banking, Company Planning/Goals, Positioning, Canada Investment and Savings

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Package is key to Bits & Bites revival

Article Abstract:

Christie Brown & Co.'s Bits & Bites has attracted 18-to-25-year-old consumers since coming out nationally in a resealable, metallic stand-up pouch in October 1996. The launching was backed by in-store promotions, but no outside advertising. Before its new packaging, Bits & Bites's overall net sales had stayed around $3 million to $3.5 million since its launch in 1964. With Bits & Bites' new package by Design Partners in Toronto, Canada, Christie has also rolled out with several new flavors, such as chili cheese, ranch and barbecue.

Snack Foods, Snack Food Manufacturing, Marketing/Advertising Methods, Christie Brown and Co. (Toronto, Ontario), Bits & Bites

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