Procter & Gamble may switch media buyers in key market
Article Abstract:
Procter and Gamble Co is set to pick a media-buying agency for its advertisements in China by Dec 1999. The account, estimated at over $250 million annually, is presently held by Zenith Media Ltd, the joint venture owned by Bates Advertising and Saatchi and Saatchi PLC. Zenith, which also represents Coca-Cola in China, is expected to make a determined bid against four other agencies to retain Procter and Gamble's biggest account in Asia outside of Japan.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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Shanghai Cable to arrange e-mail service on the tube
Article Abstract:
US-based OpenTV Inc. will provide interactive-television service to the one million Shanghai Cable Network customers in China who have been upgraded to broadband cable. The great potential of interactive television as a new source of profit and untapped revenue in this highly sought after market could be offset by Chinese consumer habits in this industry. Terms of the deal were not disclosed.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
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TV landscape may change
Article Abstract:
AOL Time-Warner Inc. and Sony Corp. are working on an alliance which would combine their Indian television channels, increasing their influence over India's cable providers. Cable systems in India will often underreport the number of subscribers, which Sony hopes to avoid by teaming up with AOL Time-Warner, providing more channels and scrambling its programming when cheating is suspected.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
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