Public is still ignorant about ISA
Article Abstract:
A survey by Consensus Research International reveals that 84% of the people in the new Individual Savings Account target market have a very poor understanding of ISAs. Only 9% of people surveyed had read about ISAs while 19% were aware of their existence but knew few details. The ISAs have some way to go before they are accepted by savers. Most surveyed said they would prefer to save with a building society. Current investors were interested in the shares investment element of ISAs while first time investors favoured the cash account element.
Comment:
UK: Consensus Research Intnl's survey reveals that 84% of people in new ISA target mkt have a very poor understanding of ISAs
Publication Name: Financial Adviser
Subject: Business, international
ISSN: 0953-5276
Year: 1998
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Half UK adults aware of ISAs
Article Abstract:
Midland Bank's survey of 2,000 UK adults has revealed that nearly 50% are aware that individual savings accounts (ISAs) will succeed PEPs and Tessas from 1999, noting that in general its findings indicated confidence in IFAs, even though just one third of those quizzed indicated a desire to invest in this type of account. Midland Bank described as encouraging the fact that such a high proportion of people are aware of changes in the savings markets.
Comment:
Survey of 2,000 adults reveals that nearly 50% are aware that ndividual savings accounts will succeed PEPs & Tessas from 1999
Publication Name: Financial Adviser
Subject: Business, international
ISSN: 0953-5276
Year: 1998
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Comment about this article or add new information about this topic:
Name change for Sunbank
Article Abstract:
In order to develop a more easily-identifiable image for its customers, Sun Banking Corporation, which is owned by Sun Life of Canada, is changing its name to Sunbank. The change is part of a more aggressive marketing strategy by the company. Sunbank saw pre-tax profits increase 18% to GB 4.7mn in 1997 versus 1996. Its commercial balances amounted to GB 55mn, thanks to the acquisition of Exeter Bank.
Comment:
Changes its name to Sunbank in order to develop a more easily-identifiable image for its customers
Publication Name: Financial Adviser
Subject: Business, international
ISSN: 0953-5276
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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