Putting the boots to Terra: Six marketing lessons to be learned from Terra BootsE wildly inappropriate billboard campaign

Article Abstract:

Terra FootwearEs latest ad campaign across nearly 600 billboards in Canadian cities has been suspended. The ad featured suggestive headlines accompanying scantily clad women in provocative gestures. The company apologized and removed the ad from circulation when they faced consumer anger and disapproval. Six important marketing lessons can be studied se per the fate of the ad campaign and consumer reaction towards it.

Footwear, Except Rubber, Rubber and plastics footwear, Analysis, Footwear industry, Terra Footwear

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The exotic tuna

Article Abstract:

The author presents ideas on how to advertise and change costumer think about tuna. Topics include use of outdoor advertising, nontraditional packaging and marketing, and suggesting new and exciting tuna recipes.

Packaging, Finfish, Finfish Fishing, Tuna, Recipes and menus, Tuna (Food product), Product image

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No more stepford U

Article Abstract:

The need of increase in the universities budgets to better market them are discussed. Different marketing methods useful for this are also presented

Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Economic aspects, Universities and colleges

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