Putting the sparkle back into Coke
Article Abstract:
Roberto Goizueta, chairman and CEO of the Coca-Cola Co., has led a restructuring of the company's management since the late 1970s that helped it shake off the challenge of PepsiCo and return to the growth and high market share that it has enjoyed throughout its 100-year history. In the mid-1970s PepsiCo began a successful marketing ploy that pitted Pepsi and Coke in blind taste tests, which allowed it to begin to close the gap between itself and the market leader. Since early 1981, at which time Coke's top management was reshuffled and new products prepared for the market, the company has fought back by transforming itself into a tighter and better-focused operation. The changes at Coke and Goizueta's plans for the future are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1984
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Convergence of technologies sparks growing number of corporate tie-ups
Article Abstract:
The merging, or 'converging' as it is called, of telecommunications and computer technology is having a considerable impact on the way international businesses conduct their day-to-day operations, but the telecommunications industry must adopt computer expertise to be able to capture some of the information technology market being created by this convergence. This market is estimated to be worth $200 billion worldwide by 1990, but to date neither the computer industry nor the telecommunications industry has sufficient knowledge of the other to effectively blend the two into a single marketable technology. Efforts by both industries to develop a 'total solution' for business information-processing needs are described.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1984
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Socialism a la Francaise: managers gaining autonomy in quest for profits
Article Abstract:
The Socialist government of Francois Mitterrand began operating in May 1981 with a goal of nationalizing ten of the largest industrial firms and 39 private banks, placing French managers at all levels into the middle of a political, economic and social storm. However, a change in the attitude of the government towards business has been observed recently, with managers receiving a much freer reign in the operation of their companies, due in part to a recognition that French firms must compete in international markets. At the same time, many French managers now admit that their fears of the government bureaucracy and the growing power of labor unions were unfounded.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1984
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