Q & A
Article Abstract:
Grip's Bob Goulart, David Chiavegato share their views on Bell's decision to shift its English language creative back to Cossette and Rethink, the decision's effect on Grip and their new project with Bell. Grip had won Bell's English creative in 2004.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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REP madness
Article Abstract:
The loopholes associated with the implementation of request-for-proposals in advertising agencies are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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All fired up
Article Abstract:
The appointment of Brett Channer as the chief executive of Saatchi and Saatchi Advertising Inc. is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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- Abstracts: Q&A. part 2
- Abstracts: Tear it all down. Same game, new rules. Brand 101
- Abstracts: The year in reviews. Media trailblazers. Strategic innovation
- Abstracts: Bring on the ads. The fickle beer consumer. Make way for the 'ad pod'
- Abstracts: Sweet rebranding. Whole food for kids. Cosmetics for the Kyoto set