Tear it all down
Article Abstract:
The need for companies to take into consideration consumers' input while designing brand management strategies is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Brand 101
Article Abstract:
The article provides tips for marketers on successful brand management.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Same game, new rules
Article Abstract:
The future trends in brand equity management are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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