Quebec slams car ads touting speed
Article Abstract:
Quebec Transport Minister Guy Chevrette and the automobile insurance board for the province are asking Ottawa to force car manufacturers to desist making ads that emphasize speed and engine performance.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Brewers heat up Quebec's summer
Article Abstract:
Brewers in Quebec have pulled out all the stops to advertise their products, and have taken advantage of the current political situation to spice up interest in their ads.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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A new brand of show
Article Abstract:
Product placement is presented through hybrids of sponsorships and product placements in reality TV programs. It is now a new form in marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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