Quest for innovation in Asia

Article Abstract:

Developing the creative ability of Asians is proving to be a more difficult task than earlier perceived. Asian countries are actively trying to develop the creative ability of its citizens with hopes to translate into business innovations that would help boost their respective economies. The move to develop creativity, however, is gaining more advocates as old economic strategies continue to fail in maintaining economic development.

EDUCATIONAL SERVICES, Education, Economic aspects, Creative ability, Creativity, Asians

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Western goods in Asia lose something in translation

Article Abstract:

Many Western companies try to translate their brand names into the local language when selling their products in Asia. However, many foreign firms have realized that some brands do not necessarily work well when translated into another language. The problem also goes for Asian companies selling their products in overseas markets. Many have realized that a direct English translation of their brands is sometimes inappropriate.

International aspects, Brand name products, Brand names, Business names

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