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Article Abstract:

Johnson & Johnson India (J&JI) started focusing on the consumer since 1997, to beat competition from Procter & Gamble (P&G). Its market leadership in the sanitary protection segment was eroded by P&G. It has started manufacturing products which deliver value to the consumer. It has become more entrepreneurial now. It has increased volume share in the sanitary protection market to 51 percent against P&G's 38.6 percent. It has launched several innovative products in the past two years. It has shifted focus from premium brands to economy line. Its Stayfree Secure, a sanitary napkin brand launched in October 1997 priced at Rs20 a pack has helped the company increase sales volume by 20 percent. (rk)(vr)

Market share, Medical Instruments & Equipment, Medical Equipment and Supplies Manufacturing, Sanitary Paper Product Manufacturing, Medical Instruments & Supplies, Sanitary Napkins & Tampons, Procter & Gamble Co., Medical equipment, Medical equipment industry, Johnson & Johnson, Feminine hygiene products

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BAJAJ AUTO

Article Abstract:

Bajaj Auto has reported a 22.44 percent rise in its sales volume to 66,353 vehicles during December 1998 (54,192 vehicles during November 1998). During the period, it also posted a rise in the sales of its motorcycles to 31,133 vehicles (29,364 vehicles). It also sold 17,329 three wheelers during the period. The sales of mopeds however fell to 2,322 vehicles (3,318 vehicles). During April-December 1998, it reported 14 percent growth in its sales volume. The rise in sales is attributed to the discounts of Rs2,000 to Rs3,000 offered by the company during December 1998. (ag)(m)

Motor Vehicles & Parts, Transportation Equipment Manufacturing, BZ, Bajaj Auto

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