Radioscopie des consommateurs de produits bio
Article Abstract:
In France, the Louis Harris institute carried out a survey of 1,004 people 18 years old and over on 27 and 28 February 1998, concerning organic foods. People who buy organic food regularly represent 10% of the French population, and 38% of the French people buy organic food occasionally. For the majority of these buyers, the main criteria of purchase is the natural quality of the products. Of those surveyed, 21% said that they taste better, 10% said that they are fresher, and 6% said that they had greater originality. Of those surveyed, 59% said that organic products are just a fad, while 36% think the opposite, 44% complained that the prices of these products are too high - 20% to 50% more expensive than other products. Following the mad cow disease crisis, 17% reduced or eliminated meat from their diet; 71% refuse to buy transgenic food. Organic food buyers are mainly executives and those in the liberal professions, because of the high prices of the products. Half of organic food buyers are between 25 and 49 years old. Those who live in the Mediterranean region are the biggest consumers of organic foods. Half of the purchases are made in supermarkets and hypermarkets, but those between 50 and 64 years old, and those living in the Mediterranean prefer to buy them in markets.
Comment:
France: People who buy organic food regularly represent 10% of population & 38% of French people buy organic food occasionally
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: MATERNE IS NOW IN CHILLED SECTION
Article Abstract:
Materne has launched Confipote in the chilled foods section. This comes in two distinct lines: Plein Fruit for adults, in apple and pear varieties, and P'tit Compote for children in plain apple, raspberry-bilberry, and pear and apricot varieties. These products come in soft packaging with a cap, and have a 3-month use-by date. The children's products come in a 90 gram size and the products for adults come in 130 gram sizes. This launch will be backed by an in-store sampling operation starting 1 December 1999, and by a promotional campaign. A television advertising campaign is to follow at the beginning of 2000, with a new tag line 'Closer to fruit.' Materne has launched Confipote 100% Fruits, a five-variety line of bread spreads. The regular line is going to be renamed Recette Confipote.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: TAILLEFINE'S NEW MEAL SUBSTITUTE
Article Abstract:
Danone's Taillefine has introduced a new chilled meal substitute. It comes in a dual-compartment package which contains Gaylord Hauser diet cereals with whole wheat on one side and a creamy dairy speciality with pieces of soft fruit of apples and grapes on the other. Each meal provides half of the recommended daily intake of calcium. The recommended retail price is FFr 18 for a pack of two 215 gram pots.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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