Real-life research

Article Abstract:

An increasing number of marketers are using observational research in the US but Canadian marketers are unwilling to spend tight research budgets on the technique which has yet to be proven effective. Still fewer are using results from such type of research dubbed as ethnographic research to influence marketing. An example of a marketer that has relied on the results of observational research is Maytag Corp which found it to be effective.

United States, Marketing procedures, Market Research Techniques NEC, Market research

---

Research: surfing for sports

Article Abstract:

A ComScore study revealed top sports websites in terms of market share. Of 18 to 34 year old Canadian men with more than $60,000 household income, 25.9% go to the NHL website for hockey news. Trailing behind are TSN/RDS with 15.7%, same demographic but in French and English, and Yahoo! Sports with 14%.

Market share, Reports, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company market share, Rankings, Sports publishing, Market share report, ComScore Media Metrix

---

Reinventing brand research

Article Abstract:

The Brand Value Creator (BVC) assists Synovate's clients understand the barriers that deter consumers from buying a brand. Synovate's BVC has been used to analyze the Canadian cellphone market for Virgin Mobile and also counts Coca-Cola as one of their clients.

Services information, Services, Synovate

Similar abstracts:

• Abstracts: Research and rescue. Brains for sale. Attention, men
• Abstracts: Reflective planning theorising and professional protectionism. Second homes: A new framework for policy
• Abstracts: Your secret to success...apricots. Feel energized and inspired with peaches. Your secret to summer smiles
• Abstracts: Revitalising suffering multinational brands: an empirical study. Asian brands without borders: regional opportunities and challenges
• Abstracts: Ghosn bets big on low-cost strategy: African plant underscores race to head off Chinese, Indian car makers. Fiat, Chery forge venture to target Chinese market

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.