Revitalising suffering multinational brands: an empirical study
Article Abstract:
The effect of brand awareness and consumers' perceptions, on the trends of innovation during the management of brands by multinational corporations, is described.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Aesthetic theory and logo design: examining consumer response to proportion across cultures
Article Abstract:
The cultural aspects of consumers' responses to the aesthetic design of logos for different brands in Australia, Singapore and South Africa are discussed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Asian brands without borders: regional opportunities and challenges
Article Abstract:
The effect of culture and globalization on the prospects of the marketing of various brands in south Asia and south-east Asia is described.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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