Rejuvenating customer management: how to make knowledge for, from and about customers work
Article Abstract:
The key factors for successful implementation of knowledge-based CRM (Customer Relationship Management) initiatives through an orchestrated approach, with reference to a cross-case analysis done on three companies which are rejuvenating customer management effectively are discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
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From application outsourcing to infrastructure management: extending the offshore outsourcing service portfolio
Article Abstract:
Effective risk management strategies for Western European and North American multinationals, which offshore outsourcing to developing countries, are presented.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
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Managing the risk of customer integration
Article Abstract:
Risk management methods to adopt customer integration into company's innovation process are presented.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
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