Remote control
Article Abstract:
Mark Sherman believes that his Etc.tv advertising on demand service provides measurability for advertisers since the advertisers only need to pay for ad views when people watch 15 seconds of the content. The service uses the video-on-demand function of cable television.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Video ad format pops into newsstands
Article Abstract:
Woodbridge, Ontario-based Motomedia Advertising has introduced a new service called POP-Media. A 17-inch video screen located near cash registers provides news and advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Making the grade
Article Abstract:
The growth, marketing strategies and creative media concepts of Marketing's 2006 Media Agency of the Year award winner, OMD Canada, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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