Responding to the green movement
Article Abstract:
The environment is an increasingly important issue for marketers in all areas of business. Consumer demand for more environmentally friendly products is growing, as is pressure for legislation requiring industry to "clean up its environmental act." This combined opportunity and threat has led marketers to acknowledge that the green challenge will force businesses to change dramatically. Companies are scrambling to generate or regain competitive advantage by proving their green credentials, and to back up their green rhetoric with improved environmental performance. But going green does not make a company secure from criticism; any "green" company risks an embarassing unmasking if its suppliers do their dirty work for them. So, environmental performance is a key issue for industrial marketers. This article explores the implications of the green challenge for industrial marketers by examining the chemical industry, a sector facing more than its fair share of green opportunities and threats. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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Organizational antecedents of environmental responsiveness in industrial new product development
Article Abstract:
The environmental responsiveness in industrial new product development in 82 industrial firms is investigated. In comparison to traditional new product development (NPD) process, the findings reveal additional activities in the greening of industrial NPD.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Product profitability: Causes and effects
Article Abstract:
A study aims to determine the extent and the reasons for variation in the profitability of a product. For this purpose, a case study is conducted in a company in the metal industry that manufactures and assembles industrial goods.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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