Viewpoint: marketing in the information age - can we plan for an unpredictable future?

Article Abstract:

The changes in information and communication technology are becoming more complex and tend to reshape the marketing world surprisingly, drastically. The emergence of electronic commerce indicates that survival in business competitions will rely on firms' capabality and ability to depart from traditional business methods. Marketing will be world-wide as market demands and market prospects become universal.

Market Research, Information technology, Marketing

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Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path

Article Abstract:

The article examines bottom-up activities, such as entrepreneurship, and top-down activities, such as infrastructure development, for businesses in the Pacific Rim region, and analyzes the influence of the Internet on these processes. A conceptual model identifies ways in which a blend of these activities can be used to promote online strategies to foster economic development.

Pacific Rim, Economic aspects, Comparative analysis, Internet marketing

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Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions

Article Abstract:

Research shows that Middle East exhibition organizers and senior managers believe that the virtual exhibition concept holds potential as a useful medium for marketing. Operation and fulfillment issues are also addressed.

Management dynamics, Middle East, Trade Shows & Conventions, Management, Company business management, Trade shows, Trade show

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