Advertisers boost spending in Asia as economics show a recovery

Article Abstract:

Advertising spending in China, South Korea, Australia, and Hong Kong has increased after the economic crash of 1997. Most expenditures were found in health products, car dealerships, entertainment and food companies, as well as online services.

Forecasts, trends, outlooks, Advertising agencies, Advertising, Asia, Finance, Statistics

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Right image helps brewers: foreign beer makers vie for emerging markets

Article Abstract:

Saigon Beer is Vietnam's most popular beer, commanding 1/3rd of the 2.2 billion liter market because it understands the tradition that men of different economic classes often drink side-by-side in the popular neighborhood bars. Once considered a cheap beer, Saigon Beer has changed its image to an egalitarian beer. The efforts of Tiger, a regional beer owned by Singapore-based Fraser and Neave and Netherlands-based Heineken NV, and Australia-based Foster's Brewing Group Ltd. and Foster's Brewing Group Ltd. are discussed in the context of ACNielsen-sponsored focus group meeting, where individuals talked about their favorite beers.

Beer & Other Malt Beverages, Breweries, Sales & consumption, Malt beverages, Consumer Attitudes, Vietnam, Marketing, Brewing industry, Heineken N.V., Fosters Brewing Group Ltd., Saigon Beer Co., Fraser and Neave Ltd., ACNielsen Corp. (Schaumburg, Illinois), Tiger (Beer)

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China's advertising market grows on surge in consumer spending

Article Abstract:

China has catapulted itself as the second largest advertising market in Asia, next only to Japan, by replacing South Korea. The growth of the advertising market is attributed to the explosion of consumer spending in China with a lot of money being invested. It is not just the foreigners anymore who are big on advertising expenditures. Chinese manufacturers have followed suit and are emulating their Western competitors by buying more advertisements and paying actors and rock stars to endorse their products.

China, Marketing/Advertising Methods, Geographic, Advertising Budgets & Controls, Manufacturing industry, Manufacturing industries, Advertising, Cost control

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