OracleEs new style: How implementing a global CRM solution increased OracleEs marketing creativity
Article Abstract:
Oracle Corporation Canada has implemented a global CRM system, which enables them to pursue a disciplined and methodical marketing policy, unlike the old system. The system is immensely creative and effective, wherein collaboration with all departments can be carried out domestically as well as internationally.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
National Cinema Network - the premier cinema media company
Article Abstract:
Cinemas are fast becoming a major entertainment center for 18- to 34-year-olds in many Canadian communities. USA-based National Cinema Network (NCN) Company offers advertisers innovative in-theater promotional and advertising tactics aimed at this target audience.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Recent journal and trade publication treatments of globalization in mass media marketing and social change. World advertising expenditure
- Abstracts: Sorting cropping systems on the basis of their impact on groundwater quality. Multicriteria analysis for agricultural resource management: a critical survey and future perspectives
- Abstracts: A budget jousting has been started CD wants to increase its fares every year No blow without the state
- Abstracts: The cyclical behavior of the Department of Justice's antitrust enforcement activity. Optimal antitrust policy under different regimes of fines
- Abstracts: Pinochet had other accounts in the U.S., report claims. Sears settlement in Diehard suit set at $63 million