Room to run

Article Abstract:

New Balance Inc., an athletic shoe company, is spending more on marketing in Canada than ever before by naming two new agency partners in the country. Clean Sheet Communications was chosen as the full-service agency, while Teehan+Lax will design a community-based website. The details of the company's marketing strategy are also presented.

Canada, Computer and Data Processing Services, Footwear, except rubber, not elsewhere classified, Computer services industry, Information technology services industry, Athletic shoe industry, New Balance Inc.

---

Fun ad saves dollars

Article Abstract:

Non-profit organization Foster Parents Plan (FPP) and its agency Allard-Johnson Communication created an interactive online advertisement that would provide a lower cost-per-sponsor. By providing the user an opportunity to interact with the ad and the brand, FPP earned a better return on its campaign.

United States, Internet/Web advertising, Internet advertising, Foster Parents Plan International, Johnson Communications

---

The best PR lessons are free

Article Abstract:

Entertaining and educational review of public relations efforts carrying a message for communication practitioners is presented. It includes political, entertainment and corporate public relation issues.

Communications, Broadcasting and Telecommunications, Scientific Research and Development Services, Telephone Communication, Services information, Development, Economic Programs-Total Govt, Administration of Economic Programs, Evaluation, Services, Telecommunications services industry, Telecommunications industry, Communications industry, Economic development

Similar abstracts:

• Abstracts: Fast track for business. The business of science. The name of the game is good connections
• Abstracts: Hongkong's urge to merge. The quest for quality. Fast- food frenzy
• Abstracts: OR practice in Greece: status and challenges. The p-hub center allocation problem
• Abstracts: Pet food & accessories: part 1. Sweet & savoury snacks
• Abstracts: All the right designs: Automakers work hard to decipher consumers' real desires. Roaring ahead

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.