Clearnet lets gas out of spot
Article Abstract:
Clearnet Communications has revised the TV commercial for its digital PCS Mike telephone after receiving complaints from Canadian gas companies that the spot protrayed their product as dangerous. The gas companies were Toronto, Ontario-based Union Gas Ltd and Montreal, Quebec-based Gaz Metropolitan Inc. The commercial features a stunt man who jumps off a skycraper while shooting a movie.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The lure of low-tech
Article Abstract:
The newspaper advertising campaign for a Metropolitan Home store in Vancouver, Canada, focuses on the nostalgic feelings that can be evoked from the antique furnitures and accessories it sells. The campaign is in contrast to the usual high technology-based ads usually found in newspapers. The relics tend to remind people of the past when things were better or when things were different.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: