Bay review redux
Article Abstract:
Toronto, Ontario-based retailer Bay is looking for an advertisng agency to handle its estimated $100 million ad prize for 2000. The company has already asked the help of the Institute of Canadian Advertising to conduct the search. It has also sent requests for proposals to a number of agencies, including Palmer Jarvis DDB, which created the Bay's Christmas campaign, and Paulo Integrated, which has previously done projects for the company.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Rosen dons new direction
Article Abstract:
Canadian retailer Harry Rosen Inc has launched a $3 milion newspaper campaign in early 2000, carrying the tag line that reads, 'You'll face a number of dilemmas in a day, what to wear shouldn't be one of them.' The print campaign is the first new strategy since the upscale retailer's 'Whatever Suits You' campaign, which was launched in the fall of 1999. It was conceptualized by Rosen's agency, Roche Macaulay and Partners of Toronto.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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