EU: E-COMMERCE'S TURNOVER IN 1999
Article Abstract:
According to the Boston Consulting Group, sales by e-commerce to private individuals is expected to generate a turnover of FFr 295bn in 2002, compared with FFr 22bn in 1999. In 1999 the Web represented 0.2% of the value of European retail commerce. According to the Boston Consulting Group, the presence of European retailers on the Internet has risen over 200% in one year, compared with a 145% rise in the United States.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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SWITZERLAND: NESTLE NO LONGER SELLS ON INTERNET
Article Abstract:
On 23 December 1999, Nestle, the Swiss food group, closed its EasyShop on-line sales site, which it launched in 1997. The group's objective with this site was to become a major contact point with electronic commerce operators. The products which were available on Easyshop are now sold on the Le-Shop server. Nestle does not plan to repeat this initial experiment.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: PROFILE OF CYBERCONSUMERS
Article Abstract:
The average cyber consumer is of management status in an urban location and is richer than the average. They make orders from home or from work and get their shopping delivered early in the morning or late at night. Houra (Cora) says that 70% of its customers are urban inhabitants from the Ile-de-France region and the majority are members of management. For C-mescourses (Casino), the majority of its clients are women of at least 35 years or age and with children and live as a couple in an urban area. Cyberconsumers mainly buy heavy products on-line, including liquid products. However, the purchasing of fresh produce is developing, particularly amongst its loyal customers. The average amount of shopping (more than traditional supermarkets) varies according to site, with between FFr 800 and FFr 1,000 for Ooshop (Carrefour) and FFr 650 on average, for around 40 items at Telemarket.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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