Sales effects of depot locations
Article Abstract:
Depot locations for construction suppliers of scaffolding and shuttering affect sales and profit margins in the German market. Similar studies for the UK market reveal that a decreasing hyperbolical function defined the relationship between an electrical wholesaler's market shares and the distance between depots and various demand areas. A location-allocation approach that accounted for different constraints can be used to generate all possible location adjustments for increased profit margins.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1995
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The direct marketing of insurance
Article Abstract:
Insurance companies can determine advertising effectiveness through the development of future lifetime values (LTV), which is based on an individual concept. The technique becomes profitable since names are acquired into a database resulting to purchases in future years of the advertised and other, cross-sold products. LTVs can efficiently handle an insurance company's expensive advertising costs, which often exceed the income generated from the accepted respondents in the future years.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1998
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