Sex, skin, fireworks, licked fingers -- it's a quarter pounder ad in China
Article Abstract:
McDonald's Corp. is using racy advertising in an attempt to convince Chinese consumers that beef is healthy and desir able. With beef considered a luxury in China, McDonald's is creating an upscale image for its American-style hamburgers.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Foreign operations, Restaurants & Food Service, Food Services and Drinking Places, Advertising, Advertising Activity, Service industry machinery, not elsewhere classified, Restaurant industry, McDonald's Corp., MCD, Hamburgers
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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From Hongda to Wumart, brand names in China have familiar, if off-key, ring
Article Abstract:
Companies in China are using brand names that are very similar to known Western trade names, resulting in lawsuits by the Western companies . Branding, a common practice in the West, is a new concept in China.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Legal issues & crime, Patents & copyrights, Legal/Government Regulation, Usage, Company legal issue, Cases, Intellectual property, Brand name products, Brand names, Copyright infringement
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: China
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