Speed branding a-go-go; without the basics, speed branding is just a large marketing budget - squandered

Article Abstract:

Speed branding, or building a strong brand in a short amount of time with a great amount of money, does not work. Not knowing the market, having a mediocre product and not living up to initial promises have caused the demise of several of these companies.

Planning of Marketing, Statistical Data Included, Methods, Column, Marketing management, Business planning, Market strategy

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Anheuser, Miller face marketing probes

Article Abstract:

Attorneys general probe into the possible marketing by Anheuser-Busch Cos. and Miller Brewing Co. of caffeinated alcoholic beverages to underage drinkers. Article discusses the legal and commercial ramifications of the investigations.

Legal issues & crime, Malt beverages, Targets & Markets, Company legal issue, Investigations, Brewing industry, Breweries, Anheuser-Busch Companies Inc., Target marketing, BUD, Miller Brewing Co.

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Home Depot plans to offer loans

Article Abstract:

Home Depot Inc. is planning to expand a customer loan program. The program allows customers to finance a major project without leaving the store.

Home Centers, Services information, Lumber and other building materials, Lumber & Bldg Materials, Retail, Services, Retail industry, Retail trade, Building materials industry, Home center stores, The Home Depot Inc., HD

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