Spirits and liqueurs in Italy
Article Abstract:
The Italian market for spirit drinks and liqueurs has seen a drop in volume sales of 1% in 1993 and 1994, and a drop in per capita consumption of 29% between 1984 and 1993. This decline looks set to continue though exports may be boosted by the low value of the Italian lira. New products such as fruit liqueurs are increasing their market share as are products with a lower alcohol content. Exports rose in 1993 and 1994, while imports also rose in 1993, when they had not reached levels achieved in 1991. Production fell in volume terms in both 1993 and 1994.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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Spirits and liqueurs in Spain
Article Abstract:
Spirits and liqueurs production in Spain during 1993 totalled 247 million lt, down 21% from 310 million lt in 1992. Production of rum, brandy, gin, anis and whisky fell during 1993. Spanish consumption of spirts and liqueurs is estimated at some 220 million lt per year, but the market is in decline, with a total retail value of 400 billion Spanish pesetas. The most popular spirit is whisky with a 26.7% market share, with brandy, anis and gin consumption falling in 1993/94.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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Liqueurs and bitters in Germany
Article Abstract:
Production of liqueurs and spirits in Germany reached 990 million German marks in 1993, with the gap between imports and exports continuing to narrow. Consumption fell by around 2% in 1993. The most rapidly expanding market sector is cream liqueurs, with falling demand for fruit and egg liqueurs. The market is predicted to expand by around 15% in volume and 20% in value in 1994-98.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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