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Article Abstract:

The screenwriters' strike has affected not only television networks, but also advertisers that need to be flexible enough to adapt to the changes posed by the ongoing strike. Details regarding advertising concerns are discussed.

Television Broadcasting, Production management, Television broadcasting stations, Management dynamics, TV Networks, Management, Demonstrations and protests, Television networks, Company business management, Screenwriters

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From destination to journey

Article Abstract:

The author examines Mercedes-Benz of Canada's newest television advertising campaign. Topics include target marketing, market segmentation, and competition.

Competition (Economics), Automobile industry, Market segmentation, Target marketing, Mercedes-Benz Canada Inc.

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Big top television

Article Abstract:

Information is presented on how Cirque du Soleil uses television programming as a marketing tool to generate ticket sales for its live shows.

Marketing procedures, AMUSEMENT & RECREATION SERVICES, Usage, Marketing, Entertainment industry, Theater companies, Company marketing practices, Cirque du Soleil

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