Stealing a share of Canadians' smiles
Article Abstract:
There are a broad variety of toothpaste products available in any drug store or supermarket. However, the $124.2-million Canadian toothpaste business is dominated by Colgate, which controls 39.7% of the market, and Crest, which controls 26.7% of the market. It has become increasingly difficult for many smaller toothpaste brands such as Aquafresh, Close-Up, Aim and Sensodyne to even get noticed. For these brands, survival means focusing on premium value-added products or doing their best to maintain existing niches.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Unilever cleans up at Cassies 99
Article Abstract:
Advertisements of Unilever Canada Ltd won two of the nine gold awards at the recent Cassies 99. Lever Pond's and Ammirati Puris Lintas won the Grand Prix and Gold in the Packaged Goods-Other category for "Go ahead. Get Dirty" campaign for Sunlight detergent. The ad was credited for increasing Sunlight's market share by 2.5 points. Lipton and MacLaren McCann Toronto was awarded the Gold for their "Young at Heart" ad for Becel margarine.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Kellogg stresses 'true innovation'
Article Abstract:
Kellogg Canada Inc, based in Toronto, Ontario, is set to introduce a new cereal product, called Vector, which includes all the nutritional value required by active people. The company sees the new product as a representation of 'true innovation' in marketing, especially since it opted to go beyond the creation of new flavors for its cereal products. Vector is expected to be available to the market by 1999 2nd quarter.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: New freezing plant now set to expand: $12.6 million venture at Peterhead. Hull auction traces the fish
- Abstracts: A funny sort of crisis. Debit banks: Japanese finance. Mr Tanigaki's Augean stables
- Abstracts: The sweet taste of house brands. Airlines offer access to 'road warriors'. The long and winding road
- Abstracts: Hitting the hot spots. Krispy Kreme heats up doughnuts. A new position
- Abstracts: Presenting the softer side of biotech. D-coding the Nexus Generation. Causing a scene in Montreal