Still striking a chord
Article Abstract:
With reference to Jacques Bouchard's book Les 36 cordes sensibles des Quebecois, the development of an open attitude towards advertising among Quebecers is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Quebec, Criticism and interpretation, Works, Bouchard, Jacques, Les 36 Cordes Sensibles Des Quebecois (Book)
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The role of ethnocentrism and lifestyle in understanding purchasing intentions
Article Abstract:
The effects of ethnocentrism and lifestyle on purchasing decisions of consumers in food industry are presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Turkey, Life style, Lifestyles, Ethnocentrism
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders
Article Abstract:
The impact of advertisements on sub-consciousness of consumer, using questionnaire method, is analyzed.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Usage, Questionnaires, States of consciousness
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Subjects list: Forecasts and trends, Market trend/market analysis, Advertising, Consumer behavior, Consumer behaviour, Research
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