Vista in CanWest and Rogers media
Article Abstract:
The software manufacturing giant Microsoft Corp. is collaborating with CanWest Global Communications and Rogers Communications for launching its new Vista operating system in Canada. Completed details in this context are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Homegrown icon
Article Abstract:
The use of celebrities in the advertisement campaigns launched by Research in Motion to promote the growing interest of consumers in wireless e-mail is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Marketing in action
Article Abstract:
The advertising strategies adopted by World Wildlife Fund to address the effects of climatic change are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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