Strategic orientation and export success: an empirical study

Article Abstract:

Strategic orientations affect the export performance of a business entity. Companies that utilize a proactive-opportunity orientation tend to have higher export success as compared to those engage in reactive orientation. Firms engaging in more than one particular orientation also have greater possibility of achieving export success. The failure or success in exporting may determine the orientations of firms, which may either be towards opportunity seeking or problem avoidance.

Research, Analysis, Strategic planning (Business), Export trading companies

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Consumer desire to buy and use products in international markets: how to capture it, how to sustain it

Article Abstract:

Success in the pan-European markets may only be achieved by acquiring adequate information on consumer segments and how these sectors interact with each other. Multinational companies must likewise assess the impact of their marketing strategies on consumer behavior. By doing so, marketing executives may be able to determine which resource expenditure strategies would be most effective when participating in major emerging markets.

Intnl Marketing, Methods

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Evaluating international markets: the importance of information by industry, by country of destination, and by type of export transaction

Article Abstract:

This article analyzes the marketing industry's valuation of information on foreign market potential compared to foreign market cultures.

World, Statistical Data Included, Statistics, International trade, Marketing industry

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