Australian import managers' purchasing decision behavior: an empirical study

Article Abstract:

Export companies in Australia place a high regard over import decision variables when conducting transactions overseas, as proven by an empirical analysis involving a sample of domestic managers. Results show that among the variables studied, product quality, long-term dependability, price and product features are considered most vital by Australian managers. It was also found that companies with more than $5 million annual import volume render higher consideration on brand name reputation factor compared to those which earn less than $65 million in annual import sales.

Australia, Economic aspects, Export marketing

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Measuring the joint effect of brand and country image in consumer evaluation of global products

Article Abstract:

The influence of host country location on the brand image of global products is studied. Results show that perceptions on product value are affected by brand and by the values of the host country. The image of branded products remains the same whether or not the home country is specified as the country in which the product was manufactured. Consumers in different countries have different ways of evaluating products, suggesting the need for companies to develop varying marketing strategies.

Product management, Brand choice

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Country image: consumer evaluation of product category extensions

Article Abstract:

The influence of country image on consumer perceptions of well-known products and new product categories is studied. Results show that consumers' country of origin informs their perceptions of new product categories. The transference of their beliefs concerning new products is more likely when the perceived similarity between well-known and new products is greater.

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