Taking it to the street
Article Abstract:
Several factors were behind the decision of advertising agency Cossette Communication-Marketing of Quebec City, Quebec to become a public company. First, the firm had solid pool of resources located in five cities. Second, Cossette's average 20% annual growth had to be boosted to make the firm competitive with the major agencies. Third, several options were studied and the firm's management decided that going public offered the best opportunities for Cossette to continue progressing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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PJ DDB leads the pack at Ad & Design show
Article Abstract:
Palmer Jarvis DDB has garnered five of the 22 gold prizes awarded at the Advertising and Design Club of Canada awards show, held Nov 9, 2000 at Toronto, Ontario's Design Exchange. The agency won gold in the categories, single 30-second TV ad, single TV ad costing $50,000 or less, single retail TV ad, TV public service campaign and single TV public service campaign. Most of the winning work, however, was produced under creative directors who have left the agency.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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PC Financial banks on PJ DDB
Article Abstract:
President's Choice Financial has awarded its mass advertising account to advertising agency, Palmer Jarvis DDB (PJ). PJ is the financial services company's first mass advertising agency as Roche Macaulay and Partners has only provided services to the company previously to help it in its launching in Feb 1998. President's Choice Financial spent $67,500 on measured media advertising in 1999.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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