Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study
Article Abstract:
The impact of culture on teenagers' response to self- and other-directed anti-smoking messages is discussed.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Media proliferation and the demand for new forms of research
Article Abstract:
The effects of media industry and communicational channels on consumer preferences are presented
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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The commercial-academic divide: never the twain shall meet?
Article Abstract:
The relationship between academic and commercial qualitative research is analyzed.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
User Contributions:
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