Telelink is targeting Filipinos in Hong Kong with pager service
Article Abstract:
China-Hongkong Telelink Ltd.'s Filpage is a pager service targeted to Filipinos living in Hong Kong. The pager, available at initial price of HK$550 and HK$90 a month, is an easy means for Filipinos, who are mostly domestic workers in Hong Kong, to exchange information. The service provides information from church notes to immigration hotline numbers and the company is planning to allow the service to receive messages from friends in the Philippines to save on long distance charges. The service is available in Filipino-owned stores and Tagalog-speaking agents and is advertised in the Hong Kong Standard daily and on English-language channel TVB Pearl and on Philippine Tonight Show over the radio.
Comment:
Filpage is a pager service targeted to Filipinos living in Hong Kong
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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'Bigger isn't always better;' fat free, a tiny ad firm, squeezes into niche
Article Abstract:
Fat Free Advertising Agency, which is being run by Julie Jacobson, subscribes to the philosophy that large agencies are not always suitable for relatively small customers. This message may have some value in Hong Kong where firms who cannot afford a budget of over HK$10 million ($1.3 million) for an ad campaign normally have two choices. They either rely on their in-house public relations man or seek attention at the bigger ad agencies. Fat Free is attempting to provide a third option for ad clients by offering creativity and egalitarian service whether the campaign is big-budgeted or not.
Comment:
Subscribes to the philosophy that large agencies are not always suitable for relatively small clients
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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Click here for Asian property: a niche service, Pyramid points the way to commercial real estate
Article Abstract:
Property Market Intelligence Ltd had a humble corporate origin but its growth enabled it to offer a niche online information service for the commercial real estate market that not only prospered in Hong Kong but worldwide as well. Its online service called Pyramid was launched in Feb 1999 and generated investment interests in the emerging market. Founder and managing director Matthew Richardson expects Pyramid to be profitable in the next 18 months and explained that only 60 clients are needed for the service to break even at its present cost structure.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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