Test-driving your Saab in the Arctic Circle: European car makers sweeten vacation deals for U.S. drivers who travel abroad to buy

Article Abstract:

European automakers are offering U.S. buyers delivery programs that offer extra perks such as discounts ranging between 3% and 9% off the vehicle sticker price, with the price including shipping, and for additional fees adding all-inclusive, guided-tour driving vacations. Companies offering these programs include BMW AG, Porsche AG, the Mercedes-Benz unit of Daimler-Benz AG, and Saab of General Motors Corp.

Europe, Sales Promotion, Methods, Germany, BMW AG, Daimler-Benz AG, Sales promotions, Porsche AG, Luxury automobiles, Customer relations

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Ailing Saab seeks turnaround by touting aviation roots

Article Abstract:

Saab Automobile AB of Sweden is creating a new marketing campaign around it's roots, the manufacturing of airplanes, "Born From Jets." The 9-2X automobile model will be phased out and plans for a sports utility vehicle have been cancelled, grounding concerns there are too few models to generate profit. The company is a subsidiary of General Motors Corp.

Sweden, Company Profile

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For Nissan, cutting a GM deal could be a double-edged sword

Article Abstract:

Much is being made of a potential alliance between Nissan and Genera Motors Corp. Major GM shareholder Kirk Kerkorian is encouraging the troubled auto giant to seek a deal with the Japanese car maker. However, many analysts do not see an alliance with GM as necessarily advantageous for Nissan at this time

Japan, Sales, profits & dividends, Alliances, partnerships, General Motors Corp., GM, Company sales and earnings, Company earnings/profit, Nissan Motor Company Ltd., Alliances and partnerships

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