Testing knowledge and insight in international advertising: the IAA Diploma in International Advertising

Article Abstract:

The International Advertising Assn.'s Diploma in International Advertising is considered the highest qualification in the field. The test is given to advertising students and practitioners from all countries and conducted in the English language. Principally, it certifies world-class qualifications in international advertising although it also aims to encourage advertisers and students to deepen their knowledge and skills. The course covers ten areas which may be classified broadly under background knowledge, theory and practice.

Social policy, International Advertising Association

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A matter of degree

Article Abstract:

Prospective business students must look into the quality of education they can get from their desired business school before actually enter it. A good business school must have experienced and highly skilled faculty members. They must also be successful practitioners of the business methods they teach. A good business education must enable the graduate to make an immediate contribution to global business by having the ability to use the contingency approach in solving business problems.

Labor force information, Switzerland, Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Business and secretarial schools, Education, Business students

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Advertising education in China: what do the professionals think?

Article Abstract:

Issues are discussed concerning the ways in which the subject of advertising education is considered by advertising professionals in China. Research suggests that they perceive it positively and believe that graduate and undergraduate courses are needed in the country.

China, Beliefs, opinions and attitudes, Advertising consultants

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